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Model: 978-0-7615-1157-1
Number Of Pages: 404
3/4 By 8 1/2"
the Erie Canal and the coming of the railroads
EAN: 9780300098228
Brand Medicine: The Role of Branding in the Pharmaceutical Industry Tagg Model: 978-0-7615-1157-1Author: Blackett, T. Brand: MACMILLAN Number Of Pages: 335 PartNumber: new Feb172017 c0177764 Release Date: 27 04 2001 Details: As governments seek to mitigate the cost of state subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution focusing more on their direct relationship with the consumer. This requires fundamental changes in consumer
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