Marketing Research 2/e Gill Haworth key issues in the study

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Marketing Research 2/e Gill Haworth key issues in the studyAn introductory textbook that provides students with the essential information needed to plan and perform marketing research for the first time. The Second Edition presents a balanced mix of qualitative and quantitative methods, reflecting contemporary trends. This includes a new chapter on Netnography and new and increased coverage of the digital aspects of marketing research and the impact of social media and the online environment. The book