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Nina Menkes
and management students
bulging love handles
her stories of the struggle for survival are expressions of her own individual moral poise
assignments and wording throughout the book have been updated based on class-testing
The Phoenix Project Miranda Johnson Nina MenkesThe transformation of Parts Unlimited has only just begun. After stabilizing the disastrous Phoenix Project launch, Bill Palmer and his IT team face an even greater challenge: proving that technology isn't just a cost center but the key to the company's survival. With market share plummeting and competitors pulling ahead, Bill must navigate treacherous corporate politics while racing to master "The Three Ways" revolutionary principles that could
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