Customer Understanding: Three Ways to Put the "Customer" in Customer Experience (and at the Heart of Your Business) AUTH-6554083 data-driven approach to many of

data-driven approach to many of California's thorniest issues

and Volume 43 of the Spatterlight Press Signature Series

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ISBN10: 0700624449

Customer Understanding: Three Ways to Put the "Customer" in Customer Experience (and at the Heart of Your Business) AUTH-6554083 data-driven approach to many ofStruggling to ensure that the customer is at the center of all your business does? This book is your guide to putting the "customer" in customer experience. Not sure what that means? Well, for starters, too many executives believe they are delighting their customers. Why wouldn't they think that? When they focus on growth, those customer acquisition numbers are pretty sweet, but they don't tell the real story. Prioritizing customer retention is